1) Market entry preparation
Before an investor takes the final decision to invest in Germany; he needs to gain detailed knowledge of the market conditions, potential customer, product requirements, competitive environment, etc. We provide our clients a structured business plan incl. a tailor-made sales strategy for Germany. Our service:
• Identification of potential customers and customers’ demands: Level of pre- and after-sales service, marketing and communication channels, pricing and conditions etc.
• Identification of sales channels and distribution requirements: Direct sales or via wholesaler and distributors, delivery service and capacity, warehousing etc.
• Investigation of product requirements: Certifications and testing needed. Legal requirements and customs’ issues etc.
• Choice of a suitable investment location in Germany • Arrangement of customer visits. Initial contacts to future German customers. Initiation of first business relations • Fairs and Exhibitions: support of booking and building a booth, organization of travel, accommodation, visa, translation service, Airport/hotel pick-up etc.